I design for growth, not decoration.
My Approach
Inspect
I start by finding where growth is leaking. Drop offs, hesitation points, unclear value, wasted clicks. I align business goals, user intent, and constraints fast. No fluff workshops. Just clarity on what actually needs to move.
Action
I design and build solutions that push users forward. Clear flows. Strong hierarchy. Fewer decisions. Faster time to value. I prototype, ship, test, and iterate quickly, often directly in code, so learning happens in days, not months.
Results
Better activation. Higher conversion. Stronger retention. Products that feel obvious instead of overwhelming. Teams stop guessing. Users move with confidence. Metrics follow.
UI that
earns trust
I design interfaces that look confident, intentional, and credible. Clean hierarchy, strong typography, and visual clarity that signals quality from the first second.
UX that drives decisions
Behind every screen is structure, logic, and user intent. I design flows that remove doubt, reduce friction, and guide users to action naturally. Users do not think. They move.
Professional execution, end to end
I work like a senior partner, not a pixel pusher. Clear communication, ownership, and follow through from concept to launch. What I design is what ships, on time and done right.
Why work with me
I design with implementation in mind.
My background in development helps me create solutions that are easy to build, scale, and maintain.
I focus on designs that support business goals, improve conversion, and bring measurable value.
✓ Developer friendly mindset
✓ Marketing and business oriented design decisions
✓ Fast adaptation to different teams and workflows
My skills
Product and UX
User research, usability testing, user flows, journey mapping, information architecture, wireframing, prototyping, UX strategy.UI and visual design
Web and mobile UI, design systems, components, interactions, microinteractions, responsive layouts, typography, visual hierarchy.Development and delivery
HTML, CSS, JavaScript, React, Material UI, Tailwind, API integration, product ownership, collaboration, handoff.
Let me show you why teams call me a rockstar
Team
Daniel Kim
CEO and co-founder
Kimberly Otto
Designer
Mike Sout
Developer
